A model for health branding based on a service providers approach
Introduction/Aim: A strong brand reduces costs, increases customer satisfaction with the quality of services and the effectiveness of services. Therefore, this study was conducted to present a model for health branding with a service providers' approach. Methods: This qualitative-quantitative study was conducted in 2020. The statistical population ...
By Masoomeh Talarposhti, Ghahraman Mahmoudi, Mohammad-Ali Jahani
The occupational burnout among therapeutic employees of hospitals in Iran by the kind of ownership
As a complex and multidimensional problem, the occupational burnout causes absence, dissatisfaction, badtemper, physical and emotional exhaustion and displacement. This study aimed to investigate the levels of occupational burnout and its components in Mazandaran's hospitals by the kind of their ownership. This descriptive-analytical study was cond...
By Ghahraman Mahmoudi, Jahani Ali, Masoomeh Abdi, Sedigheh Solimanian, Nikbakht Ali, Soheil Ebrahimpour